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Overview of site contents. Includes site map, glossary, and quick start checklist.
Contains information about keywords, on page SEO, link building, and social interaction.
Tips on how to buy traffic from search engines.
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Creating a credible website is core to being linkworthy and selling to customers.
Learn how to make money from your websites.
Audio & Video
Links to useful audio and video information. We will create new SEO videos every month.
Exclusive member only interviews.
Coupons and offers to help you save money promoting your websites.
Site Map
View all our training modules linked to on one page.
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SEO Tools
Tools to help you build and market your website.

Online SEO Training & Internet Marketing Course Site Map

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Training Home

Online Marketing Training Course - the homepage for our online SEO training program

Summary / Overview

Our overview section contains a brief introduction to our training program including a quick start checklist.

SEO Training

Our SEO training modules make up the bulk of our internet marketing course.

  • Why Search is Such a Powerful Marketing Channel - rather than interrupting people, search gives people what they want when they are looking for it.

  • Writing for Search Engines

  • Off Site SEO - learn how to build signs of trust and quality through link building and social interaction.
    • Link Building - learn how to build quality links pointing at your website.

      • Anchor Text - learn why anchor text is important and how you can influence it.
      • Evaluating Link Quality - understand what types of links search engineers want to count as votes.
      • Web Directories - an easy source of links to help get new sites indexed. Also includes information about DMOZ, Yahoo! Directory, and niche directories.
        • Directories vs the Active Web - learn how search engines, blogs, and other social parts of the web are replacing the role of directories.
        • Directory Submission Tips - tips on optimizing category selection and anchor text.
        • General Web Directories - information about broad based general web directories.
          • The Open Directory Project (DMOZ) - DMOZ is a free directory that is quite hard to get listed in unless your site offers great informational resources.
          • Yahoo! Directory - the Yahoo! Directory is a paid directory that is highly recommended for most websites.

        • Niche Directories - some directories are focused on particular niches. This module offers tips on how to find the best niche directories worth submitting your website to.
        • Evaluating Directory Quality - offers tips on understanding the value of a directory to users, advertisers, and search engines.

      • Authoritative Ideas - an easy way to get high authority links is to come up with remarkable ideas that people are easily emotionally attached to.
      • How to Request a Link - learn how to ask for links, and get people to say yes.
      • Self-Reinforcing Market Positions - learn why some top ranked sites keep ranking for years and years.
      • Free Links - discusses ways to get free links and how to get links as a side effect of your business and brand.
      • Link Buying - discusses safe and effective ways to buy links.
      • Deep Links - learn what deep links are and why deep links are important.
      • Link Analysis Tools - learn how to evaluate your backlink profile and compare it to competing sites.
      • Affiliate Programs - learn how affiliates can help you build brand exposure and link authority.
      • Reciprocal Link Exchanges - learn what link trades make sense.
      • Creating a Publishing Network - learn when making a network of sites makes sense.
      • User Engagement - our guide to user engagement related relevancy metrics.
        • TL;DR - our brief article with takeways from the following series
        • Early Search - classical information retrieval, links & the introduction of augmenting link data with click data
        • Activity Bias - a short version: taking any action & doing any form of marketing has a net effect of boosting the perceived value of other marketing. cumulative advantage is another way of saying something things are popular because they are popular & trying to explain why that happens.
        • Domain Bias - over time, as people establish habits, more and more end users tend to prefer to trust & consume content from known sources they are already familiar with
        • Navigational Searches - navigational searches tend to have great user engagement metrics. In addition, I believe navigational searches act as a key input to the Panda algorithm.
        • Panda - this section highlights some of the signals which may drive the Panda algorithm & the trap some webmasters fall into if they are hit by Panda
        • General Usage Data - this section highlights the concepts of implicit user feedback, long clicks, dwell time, and how Google could chose to place more weight on certain search queries or users.
        • Filtering Out Fake Usage Data - this section highlights some of the ways Google could footprint and neutralize many common user data manipulation strategies.
        • Localization - this section highlights some of the ways usage data signals can be localized
        • Historical Data - this section references an older patent on folding in historical data & a newer patent on how Google may track document changes
        • Engagement Bait - this is sort of the take home section of the article, which shares ideas on improving a site's engagement metrics.
        • Summary - this is a recap of the article and exits the series with a motivational quote.

    • Social Interaction - learn how social relationships buld links, audience, signs of quality, and other competitive advantages.

  • Search Engines - learn the different algorithmic flavors and biases of the major search engines.

  • Buying & Selling SEO - how to find good service providers or clients

Pay Per Click Search Engine Marketing

The PPC module discusses how to use paid search ads to market your website.

Tracking Results

The tracking results module offers tips on how to track your results and improve your strategy based on marketplace feedback.

  • Web Analytics - you must benchmark your performance if you want to improve upon it.
  • Rank Checkers - for competitive keywords it may take a long time to rank a new website...if you are not yet getting traffic for an important keyword you can still track your search engine ranking progress.
  • Waiting For Results - new sites can take a while to be trusted, especially in competitive markets.
  • When Top Rankings Don't Show Up - this section discusses some options and ideas to explore if you feel it is taking too long to get results.
    • Risky SEO Practices - some sites may never rank due to being penalized. This module covers penalties and the concept of risk vs reward.
    • Technical Issues - some sites are held back by duplicate content issues or other technical issues. This module discusses some of those.

    • Buying an Old Website - if ranking a new site seems too time and capital intensive you may be able to save time and money by buying an old site that already ranks well.

  • Replicating Success by Creating a Second Page - if you already rank well for a keyword in some cases it is easy to rank a second page, especially if that keyword is not very competitive.

Website Credibility

The website credibility module offers tips on how to improve the credibility of your websites.

  • Domain Names - a strong domain name helps make your business more memorable
  • Website Hosting - if your website is down often it will frustrate users.
  • Professional Web Design - your design helps set you apart from the competition.
  • Website Usability - a site that is easy to use makes more money.

  • Copywriting - if your content connects with people they will be more likely to buy from you and more likely to share your content with others.
  • Branding - what do people think of when they see your brand?
  • Public Relations - why should people talk about your website? what is remarkable about it?
  • Advertising - market awareness helps build trust.

Website Monetization

The website monetization module offers tips on how to improve the revenues generated from your websites.

  • Google AdSense & Contextual Ad Programs - one of the fastest and easiest ways to monetize a website, though it is generally not as profitable as some of the following
  • Direct Ad Sales - tips to help you sell ads on your site directly
  • Affiliate Program Tips - commission based monetization strategies where you get paid for leads or for when a person buys something on another site.
  • Selling Products or Services - the most time consuming strategy, but in many cases one of the most reliable, especially if you build recurring income streams.
  • Conditional Advertising - an advanced training module discussing how your advertising and monetization strategy can shift over time and depending on who is viewing your site.

Videos & Audio

The video & audio module references our training videos and links to resources offering tips on how to quickly make videos.

In addition to our members only videos many of our videos are publicly available. You can view them on our SEO videos subdomain.

Internet Marketing Tools

The internet marketing tools module lists member only tools, references our public tools, and links to our reviews of internet marketing tools we use.

Our SEO Tools subdomain lists many publicly available SEO tools.


The interviews module contains private members only interviews.


The discounts module offers money saving coupons on things like PPC ads and directory submissions.

SEO Community

SEO Community Forums (members only exclusive forum)

Other Parts of the SEO Book Site