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Overview
Overview of site contents. Includes site map, glossary, and quick start checklist.
SEO
Contains information about keywords, on page SEO, link building, and social interaction.
PPC
Tips on how to buy traffic from search engines.
Tracking
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Credibility
Creating a credible website is core to being linkworthy and selling to customers.
Monetization
Learn how to make money from your websites.
Audio & Video
Links to useful audio and video information. We will create new SEO videos every month.
Interviews
Exclusive member only interviews.
Discounts
Coupons and offers to help you save money promoting your websites.
Site Map
View all our training modules linked to on one page.
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SEO Tools
Tools to help you build and market your website.

Online SEO Training & Internet Marketing Course Site Map

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Training Home

Online Marketing Training Course - the homepage for our online SEO training program

Summary / Overview

Our overview section contains a brief introduction to our training program including a quick start checklist.

SEO Training

Our SEO training modules make up the bulk of our internet marketing course.

Pay Per Click Search Engine Marketing

The PPC module discusses how to use paid search ads to market your website.

Tracking Results

The tracking results module offers tips on how to track your results and improve your strategy based on marketplace feedback.

  • Web Analytics - you must benchmark your performance if you want to improve upon it.
  • Rank Checkers - for competitive keywords it may take a long time to rank a new website...if you are not yet getting traffic for an important keyword you can still track your search engine ranking progress.
  • Waiting For Results - new sites can take a while to be trusted, especially in competitive markets.
  • When Top Rankings Don't Show Up - this section discusses some options and ideas to explore if you feel it is taking too long to get results.
    • Risky SEO Practices - some sites may never rank due to being penalized. This module covers penalties and the concept of risk vs reward.
    • Technical Issues - some sites are held back by duplicate content issues or other technical issues. This module discusses some of those.

    • Buying an Old Website - if ranking a new site seems too time and capital intensive you may be able to save time and money by buying an old site that already ranks well.

  • Replicating Success by Creating a Second Page - if you already rank well for a keyword in some cases it is easy to rank a second page, especially if that keyword is not very competitive.

Website Credibility

The website credibility module offers tips on how to improve the credibility of your websites.

  • Domain Names - a strong domain name helps make your business more memorable
  • Website Hosting - if your website is down often it will frustrate users.
  • Professional Web Design - your design helps set you apart from the competition.
  • Website Usability - a site that is easy to use makes more money.

  • Copywriting - if your content connects with people they will be more likely to buy from you and more likely to share your content with others.
  • Branding - what do people think of when they see your brand?
  • Public Relations - why should people talk about your website? what is remarkable about it?
  • Advertising - market awareness helps build trust.

Website Monetization

The website monetization module offers tips on how to improve the revenues generated from your websites.

  • Google AdSense & Contextual Ad Programs - one of the fastest and easiest ways to monetize a website, though it is generally not as profitable as some of the following
  • Direct Ad Sales - tips to help you sell ads on your site directly
  • Affiliate Program Tips - commission based monetization strategies where you get paid for leads or for when a person buys something on another site.
  • Selling Products or Services - the most time consuming strategy, but in many cases one of the most reliable, especially if you build recurring income streams.
  • Conditional Advertising - an advanced training module discussing how your advertising and monetization strategy can shift over time and depending on who is viewing your site.

Videos & Audio

The video & audio module references our training videos and links to resources offering tips on how to quickly make videos.

In addition to our members only videos many of our videos are publicly available. You can view them on our SEO videos subdomain.

Internet Marketing Tools

The internet marketing tools module lists member only tools, references our public tools, and links to our reviews of internet marketing tools we use.

Our SEO Tools subdomain lists many publicly available SEO tools.

Interviews

The interviews module contains private members only interviews.

Discounts

The discounts module offers money saving coupons on things like PPC ads and directory submissions.

SEO Community

SEO Community Forums (members only exclusive forum)

Other Parts of the SEO Book Site


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