Online SEO Training & Internet Marketing Course Site Map

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Training Home

Online Marketing Training Course - the homepage for our online SEO training program

Summary / Overview

Our overview section contains a brief introduction to our training program including a quick start checklist.

• Our SEO glossary helps define common words and concepts frequently mentioned within the SEO field.
• Do you learn visually? If so, you will love our module dedicated to flow charts.
• SEO in Context - Explains why mechanical SEO that is not part of a holistic marketing effort typically fails. Learn how to fit SEO into your overall web strategy.
  
• SEO Quick Start Checklist - how to get started with online marketing


• Expanded Checklist - a more expansive version of our quick start checklist
• SEO Glossary - helps define common words and concepts frequently mentioned within the SEO field.

SEO Training

Our SEO training modules make up the bulk of our internet marketing course.

• Why Search is Such a Powerful Marketing Channel - rather than interrupting people, search gives people what they want when they are looking for it.


• Writing for Search Engines
  
  • Keyword Research & Suggestion Tips - learn how to do keyword research.
    
    • Keyword Research Tools - explore tools which show you what searchers are searching for.
      
    • Optimizing for Search Suggest - tips on how to get the most out of search suggest tools.
      
    • Competitive Research - find out what keywords competing sites rank for and/or are advertising on.
      
    • Misspelled Keywords - some misspelled keywords have strong search volume but are not as competitive as the associated correctly spelled keywords.
    
    
    • How Keywords Change Over Time - learn how keywords change as industries evolve.
    
    
    
    
  • Search Results & Information Scent - learn how searchers scan the search results & how you can make your listing as relevant and clickworthy as possible.
    
    • The Page Title - learn how to write page titles that will help you rank better and get clicked on more frequently.
      
    • The Meta Description & Other Meta Tags - learn how to create meta descriptions that aid your page titles.
      
    • Domain name - your domain name can play a big role in the perceived quality, linkworthiness, and clickworthiness of your website. (This module is part of our website credibility series, but this topic is exceptionally relevant here as well.)
      
    • Naming Files - learn why filenames are important to a holistic optimization strategy.
      
    • The Value of a Top Google Ranking - reviews past research to show how frequently searchers click on the top few search results.
      
    • Brand Management - how to structure your site to maximize positive brand exposure on brand related searches.
    
    
  • Optimizing Page Copy - On Page SEO Tips - how to optimize your page copy for optimal ranking potential.
    • What to do if a Page Gets Filtered - things to look out for and fix if one of your pages gets filtered from the search results.

  • Site Architecture & Internal Linking - learn how to structure your website for optimal ranking performance.
    
    • Internal anchor text - focuses on how you can improve rankings through using the appropriate link anchor text and image alt text
      
    • Navigational structure - explains how to make your navigational more modular and more useful
      
    • Search engine saturation - measures how much of your website is indexed in search engines.
      
    • Content management - mentions how CMS systems can help simplify content management
      
    • Subdomains - can be used to feature stand out content or segregate different content types.
      
    • Linking out to quality sites - explains how the web is a social network, and how strong outbound links lead to strong inbound links
      
    • Duplicate content - mentions how to avoid internal site duplication issues and duplicate content issues where other sites have the same content or similar content as you do.
      
    • Using analytics to adjust site structure - your analytics data can tell you which pages you should be promoting more, and what sections should be demoted.
    
    
  • Robots Control - how to influence how robots interact with your website
    
    • Robots.txt & Meta Noindex, Nofollow Tags - learn how to use robots.txt file and robots meta tags to prevent search engines from indexing portions of your website.
      
    • Link rel=nofollow - learn how to prevent links from flowing PageRank / link juice.
      
    • NOODP & NOYDIR - learn how to prevent directory data from influencing your presentation in the organic search results.
  
  
• Off Site SEO - learn how to build signs of trust and quality through link building and social interaction.
  
  • Link Building - learn how to build quality links pointing at your website.
    
    
    
    • Anchor Text - learn why anchor text is important and how you can influence it.
      
    • Evaluating Link Quality - understand what types of links search engineers want to count as votes.
      
    • Web Directories - an easy source of links to help get new sites indexed. Also includes information about DMOZ, Yahoo! Directory, and niche directories.
      
      • Directories vs the Active Web - learn how search engines, blogs, and other social parts of the web are replacing the role of directories.
        
      • Directory Submission Tips - tips on optimizing category selection and anchor text.
        
      • General Web Directories - information about broad based general web directories.
        
        • The Open Directory Project (DMOZ) - DMOZ is a free directory that is quite hard to get listed in unless your site offers great informational resources.
          
        • Yahoo! Directory - the Yahoo! Directory is a paid directory that is highly recommended for most websites.
        
        
      • Niche Directories - some directories are focused on particular niches. This module offers tips on how to find the best niche directories worth submitting your website to.
        
      • Evaluating Directory Quality - offers tips on understanding the value of a directory to users, advertisers, and search engines.
      
      
    • Authoritative Ideas - an easy way to get high authority links is to come up with remarkable ideas that people are easily emotionally attached to.
      
    • How to Request a Link - learn how to ask for links, and get people to say yes.
      
    • Self-Reinforcing Market Positions - learn why some top ranked sites keep ranking for years and years.
      
    • Free Links - discusses ways to get free links and how to get links as a side effect of your business and brand.
      
    • Link Buying - discusses safe and effective ways to buy links.
      
    • Deep Links - learn what deep links are and why deep links are important.
      
    • Link Analysis Tools - learn how to evaluate your backlink profile and compare it to competing sites.
      
    • Affiliate Programs - learn how affiliates can help you build brand exposure and link authority.
      
    • Reciprocal Link Exchanges - learn what link trades make sense.
      
    • Creating a Publishing Network - learn when making a network of sites makes sense.
    • User Engagement - our guide to user engagement related relevancy metrics.
      • TL;DR - our brief article with takeways from the following series
      • Early Search - classical information retrieval, links & the introduction of augmenting link data with click data
      • Activity Bias - a short version: taking any action & doing any form of marketing has a net effect of boosting the perceived value of other marketing. cumulative advantage is another way of saying something things are popular because they are popular & trying to explain why that happens.
      • Domain Bias - over time, as people establish habits, more and more end users tend to prefer to trust & consume content from known sources they are already familiar with
      • Navigational Searches - navigational searches tend to have great user engagement metrics. In addition, I believe navigational searches act as a key input to the Panda algorithm.
      • Panda - this section highlights some of the signals which may drive the Panda algorithm & the trap some webmasters fall into if they are hit by Panda
      • General Usage Data - this section highlights the concepts of implicit user feedback, long clicks, dwell time, and how Google could chose to place more weight on certain search queries or users.
      • Filtering Out Fake Usage Data - this section highlights some of the ways Google could footprint and neutralize many common user data manipulation strategies.
      • Localization - this section highlights some of the ways usage data signals can be localized
      • Historical Data - this section references an older patent on folding in historical data & a newer patent on how Google may track document changes
      • Engagement Bait - this is sort of the take home section of the article, which shares ideas on improving a site's engagement metrics.
      • Summary - this is a recap of the article and exits the series with a motivational quote.

  • Social Interaction - learn how social relationships buld links, audience, signs of quality, and other competitive advantages.
    
    • Blogging - blogs are one of the most popular content management systems. Learn how blogs help SEO campaigns become more successful.
      
    • Market Edges & Spammy Marketing - explains why and how actively spreading ideas through social networks is taking the place of once spammy mechanical SEO practices.
      
    • Tagging Search Results & User Feedback - learn how usage data and user bookmarks can be used as a signal of quality.
      
    • The Blurring of Editorial vs Ads & Editors vs Users - many of the most profitable business models aggressively blur the line between editorial content and advertising.
      
    • Viral Marketing & The Social Web - tips on how to create ideas that will spread, and how to market and format them for maximum exposure.
      
    • If The News is That Important, it Will Find Me - learn how self-selection bias alters the structure of the web.
  
  
• Search Engines - learn the different algorithmic flavors and biases of the major search engines.
  
  • Brief History of Search Engine Technology & the Web - how search and the web have evolved over the past decade.
    
  • Search Engine Submission - how to submit your site to search engines.
    • Paid Inclusion - Yahoo! allows you to pay to ensure your site is included in their search results, though payment does not guarantee rankings.

  • Google - the most popular search engine.
    
  • Yahoo! Search - a leading web portal which also has a lot of search volume.
    
  • Microsoft Live Search - the manufacturer of the most popular operating system which has a small piece of the search market.
    
  • Ask.com - a search service of limited popularity focused on hubs and communities.
    
  • Comparing Search Engine Results - how to compare the search results of different search engines.
    
  • Local Search - how to optimize for local search results.
    
  • Vertical Search Engines - niche search services focused on categories like local, travel, etc.
  
  
• Buying & Selling SEO - how to find good service providers or clients
  • Buying SEO Services - tips on how to find a good SEO to hire
  • Selling SEO Services - tips on how to sell SEO services to clients

Pay Per Click Search Engine Marketing

The PPC module discusses how to use paid search ads to market your website.

• Ad Testing Techniques - learn how to test your ads to improve your profitability.
  • Landing Page Tips - tips on how to create conversion oriented landing pages.

• Bid Management Strategies - learn about how to bid on new campaigns, and how to adjust your bids as you gain market feedback
  
  • Earning (and Buying) Trust - pay per click is becoming a lot like SEO. Search engines reward relevancy and punish irrelevant advertisers by charging them more.
    
  • Paid Search & the Sales Cycle - some searchers are looking to buy something, but most searchers are in research mode, and need to be given an experience which helps move them along the sales funnel.
  
  
• PPC Ad Writing & Targeting Tips - tips on how to write conversion oriented ads and target them at the most profitable customers.
  
  • AdWords & AdSense Ad Syndication - learn the difference between search syndication and content syndication.
    
  • Dynamic Keyword Inclusion - learn how you can use the search query to help drive ad copy.
    
  • Keyword Matching Types - learn the difference between exact match, phrase match, and broad match.
    
  • Local PPC Tips - strategies for marketing local businesses using PPC ads.
  
  
• Search Engines & Ad Networks - learn about the various PPC networks you can buy ads on.


• Google AdWords - the biggest ad network with the broadest distribution.
  
• Yahoo! Search Marketing - between Google and Microsoft in size, but has some quality issues with their ad syndication.
  
• Microsoft adCenter - small clean ad network.
  
• Other Ad Networks - ad networks beyond the big 3.

Tracking Results

The tracking results module offers tips on how to track your results and improve your strategy based on marketplace feedback.

• Web Analytics - you must benchmark your performance if you want to improve upon it.
  
• Rank Checkers - for competitive keywords it may take a long time to rank a new website...if you are not yet getting traffic for an important keyword you can still track your search engine ranking progress.
  
• Waiting For Results - new sites can take a while to be trusted, especially in competitive markets.
  
• When Top Rankings Don't Show Up - this section discusses some options and ideas to explore if you feel it is taking too long to get results.
  
  • Risky SEO Practices - some sites may never rank due to being penalized. This module covers penalties and the concept of risk vs reward.
    
  • Technical Issues - some sites are held back by duplicate content issues or other technical issues. This module discusses some of those.
  
  
  • Buying an Old Website - if ranking a new site seems too time and capital intensive you may be able to save time and money by buying an old site that already ranks well.
  
  
• Replicating Success by Creating a Second Page - if you already rank well for a keyword in some cases it is easy to rank a second page, especially if that keyword is not very competitive.

Website Credibility

The website credibility module offers tips on how to improve the credibility of your websites.

• Domain Names - a strong domain name helps make your business more memorable
  
• Website Hosting - if your website is down often it will frustrate users.
  
• Professional Web Design - your design helps set you apart from the competition.
  
• Website Usability - a site that is easy to use makes more money.
  • Why Flash Can be Bad - many flash sites ignore common usability standards.

• Copywriting - if your content connects with people they will be more likely to buy from you and more likely to share your content with others.
  • Content Creation Tips & Ideas - how to come up with ideas for generating content
    
  • Deep Niches & Unexplored Waters - one of the easiest ways to dominate a market is to know it better than the competition and fulfill market needs and wants that are being ignored.
  
  
• Branding - what do people think of when they see your brand?
  
• Public Relations - why should people talk about your website? what is remarkable about it?
  
• Advertising - market awareness helps build trust.

Website Monetization

The website monetization module offers tips on how to improve the revenues generated from your websites.

• Google AdSense & Contextual Ad Programs - one of the fastest and easiest ways to monetize a website, though it is generally not as profitable as some of the following
  
• Direct Ad Sales - tips to help you sell ads on your site directly
  
• Affiliate Program Tips - commission based monetization strategies where you get paid for leads or for when a person buys something on another site.
  
• Selling Products or Services - the most time consuming strategy, but in many cases one of the most reliable, especially if you build recurring income streams.
• Conditional Advertising - an advanced training module discussing how your advertising and monetization strategy can shift over time and depending on who is viewing your site.

Videos & Audio

The video & audio module references our training videos and links to resources offering tips on how to quickly make videos.

In addition to our members only videos many of our videos are publicly available. You can view them on our SEO videos subdomain.

Internet Marketing Tools

The internet marketing tools module lists member only tools, references our public tools, and links to our reviews of internet marketing tools we use.

Our SEO Tools subdomain lists many publicly available SEO tools.

Interviews

The interviews module contains private members only interviews.

Discounts

The discounts module offers money saving coupons on things like PPC ads and directory submissions.

SEO Community

SEO Community Forums (members only exclusive forum)

Other Parts of the SEO Book Site

• SEO Blog - keep up with the latest news in the SEO space
• SEO Tools - many of our free tools are better than most of the paid tools in the marketplace
• SEO Videos - short bite sized videos...focused SEO tips in 5 to 10 minute chunks
• Sign up for a free basic account - allows you to comment on the blog and participate on the site
• Sign up for a premium member account - gain access to everything on the site :)