Branding

What is Branding

Branding is the process of helping consumers build a mental association between your products and the problems you (or your product) solve. It is what allows you to charge a premium for a product or service.

Many people believe branding is just about recognition, but strong brands solve problems, and make people who experience your brand want to share it with others. A strong brand means that people view you as the only solution to their problem.


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by Aaron Wall

December 15, 2007