Paid Search & the Sales Cycle

For large purchases, search is not as well trusted as a recommendation from a friend or colleague. If you sell consulting or a relatively expensive service it does not make sense to buy traffic and send it to a hard close sales page. Instead of selling immediately, created a packaged value system like a white paper, and use white paper downloads or another related metric to measure the effectiveness of your ads.


Full module available to community members.

Learn more about about becoming a member today.



If you already have a premium account please log in using the Log In link at the top of the left column




Considering Joining Our Training Program?

Watch this video to see what you are missing out on.

Improve your rankings, traffic, and profits today. The SEO Book training program offers you:

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
  • Every order comes risk free, and with the best selling SEO Book as a free bonus
‹ Earning (and Buying) TrustupPPC Ad Writing & Targeting Tips ›

by Aaron Wall

December 26, 2007