Search Engines & Ad Networks

In the US (and many other large markets - like the UK, Germany, and Spain) Google AdWords has a dominant lead over the search ad market. The two other large global players are Yahoo! Search Marketing and Microsoft adCenter, though in most cases they have even less international marketshare than they have in the US because their international ad networks are not as deep or efficient as Google's ad network.


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by Aaron Wall

December 23, 2007