Yahoo! Search Marketing

How Does Yahoo! Search Marketing Work?

Yahoo! Search Marketing, formerly named Overture., is a large pay-per-click search provider. You write ads for your website, and they appear in the search results and content sites with ads delivered by YSM. Yahoo! controls about 20% of the US search market.

Before the end of 2006, most keywords were editorially reviewed prior to appearing in search results, but with the launch of YSM's long-awaited Panama platform, most keywords are automatically approved and running within a couple minutes.

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by Aaron Wall

December 3, 2007