Google will allow you to test multiple ads at any given time. Every week or month you might want to try to make a new ad and place it up against the best prior ad. If you have an ad that is getting a low click-through rate or low conversion rate and another pulling decent rates, you can usually get rid of the bad ad after a dozen clicks on it, but it doesn’t hurt to let these ad tests run long.
Summary / OverviewContains an overview of site contents. Includes a quick start checklist.
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Pay Per Click Ads Tips on how to buy traffic from search engines.
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