Link Analysis & Link Building Tools

Why Link Analysis is Not as Important as it Once Was

Changing Algorithms

As Google has moved away from PageRank and anchor text and relevancy algorithms have moved toward things like TrustRank, site age, and link authority, most of the for sale link analysis tools on the market provide little ROI for the effort and price required to use them. They can’t measure what the relevancy algorithms are looking at – how do you measure TrustRank when the numbers are not public? And no public tools attempt to estimate localrank either.

People are Stingy With Links


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by Aaron Wall

December 3, 2007