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Overview
Overview of site contents. Includes site map, glossary, and quick start checklist.
SEO
Contains information about keywords, on page SEO, link building, and social interaction.
PPC
Tips on how to buy traffic from search engines.
Tracking
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Credibility
Creating a credible website is core to being linkworthy and selling to customers.
Monetization
Learn how to make money from your websites.
Audio & Video
Links to useful audio and video information. We will create new SEO videos every month.
Interviews
Exclusive member only interviews.
Discounts
Coupons and offers to help you save money promoting your websites.
Site Map
View all our training modules linked to on one page.
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SEO Tools
Tools to help you build and market your website.

Writing for Search Engines

Section Modules

Writing for search engines includes

Holistic Optimization

“Presumably man’s spirit should be elevated if he can better review his shady past and analyze more completely and objectively his present problems.” - from As We May Think by Vannevar Bush

Every website and every idea start off incomplete and needs refined. The more you learn about the web, the more you will learn how ideas overlap. Good usability is usually good search engine optimization.

Each and every page is a chance to capture or lose customers. On the web, when you lose a customer, it is usually forever. The last thing you want to do is draw prospective customers into a minefield they are sure to regret.

Some people stress mechanical search engine optimization so much that they forget about their visitors’ needs. SEO is just one part of the site-building puzzle. Ultimately, it is your social impact or cash in the bank that is a measure of success, not where you rank for some random search query.

Creating brand awareness and a large organic traffic stream OUTSIDE of search makes your income more stable. Higher conversion rates allow you to pay more for customers.

In The Tipping Point, Malcolm Gladwell shows how small changes can bear amazing results. If you can learn to include some of those little extras that make your site better than your competition’s site, you will find that others will do your marketing for you. That is why I think it is more important to understand the concepts of the web and the goals of search engines versus just learning the flavor-of-the-moment optimization. If everything else is good, then you do not need to worry as much about optimization.

Focusing a Site vs Combining Site Ideas

One time, a person contacted me asking for help submitting their site to directories. When I looked at their site I saw it sold handmade hemp jewelry and SEO services. In the real world, you would never see people do something like this, but many people think it is fine on the web. On the web there are even more alternatives to your business than in the real world. Because of this, you need to focus on the consumer that much more.

It is fine to have many unique ideas and revenue streams, but each site should cover its own specific niche. If you cross industries within your site, you weaken your brand and may offend many people. What are the odds that someone is looking for SEO services while shopping for hemp?

Even within the specific niche of SEO, I can have a site for linking, one for keyword research, one for pay-per-click…the list goes on. Most websites fail because they fail to properly focus, not because they are too focused.


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