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Overview
Overview of site contents. Includes site map, glossary, and quick start checklist.
SEO
Contains information about keywords, on page SEO, link building, and social interaction.
PPC
Tips on how to buy traffic from search engines.
Tracking
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Credibility
Creating a credible website is core to being linkworthy and selling to customers.
Monetization
Learn how to make money from your websites.
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Links to useful audio and video information. We will create new SEO videos every month.
Interviews
Exclusive member only interviews.
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Social Interaction

Section Modules

General Community Interaction

Intel shared their social media guidelines online here. While smaller companies can be more aggressive on some fronts, this is a good working document for individuals new to social media and larger companies. Nobody wants to be the next Belkin, getting caught buying fake reviews.

Blog Comments

I recommend viewing the web as a social medium. Find blogs with posts about topics you are interested in and participate in the community. The whole point of weblogs is community discussion, so it is not spam to add something useful to the conversation.

If you get a signature link with your post don’t expect the link to help you rank better in the search engines, because most blogs use nofollow on links. If you participate in your community and leave valuable comments, it will make some people more likely to pay attention to you or link to your site.

I have seen mainstream media outlets quote blogs or contact people who left comments on blogs. If you are actively engaged in the conversation, you will gain authority much quicker than if you are not.

An even better way to get noticed with blogs is to comment about what other blogs say on your own blog, and make sure you link to them.

If people leave good comments on your blog make sure you respond to them. That helps build community and brand loyalty.

Chat, Google Groups & Forums

In forums, people asking and answering questions creates free content for the person who owns the site. This virtually automated content creation allows the forum owner to sell advertising space against the work of others.

In exchange for the posts, many forums allow signature links that point to your website. Since forums change rapidly, they often get indexed frequently. Your site will get indexed quickly if you ask a few questions at a few of the various public forums.

Of course, the goal of forums is to have meaningful conversations, so many forums aim to curb noise and ban people who look like they are only commenting for links or to push their business interests.

Forum links are easy to get and forums have many links on the pages though, so the links probably do not have a large effect on SEO. Forum sig links from relevant useful posts have far more direct value in driving sales and building friendships than in effecting search results directly.

Participation is Key

By helping others by participating in web communities, you become more linkworthy and work your name and your brand into the language representative of your topic. Plus, if you know what people in your community are talking about, it is much easier to create things they would be interested in and market them to their needs and wants.

Twitter

Twitter is a general purpose open social network where friends can send each other short messages back and forth. It's informal nature and structure allows you learn bite sized bits about people that you may not otherwise discover.


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