When Top Rankings Don't Show Up

Think Big

With pay-per-click marketing or regular search engine optimization, you should always be looking to improve your bottom line. Hosting has gotten so cheap that more traffic does not usually cost much more money. Most people rarely come near their hosting limits.

Pay-per-click advertising is the same thing that Don LaPree preached with his newspaper ads, except that it is more trackable and has faster feedback loops. You find something that is marginally profitable and repeat it many times over, refining it to increase profit margins.


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by Aaron Wall

December 3, 2007