Keyword Matching Types

Why Understanding Keyword Match Types is Important

If you sold Chicago Bulls Tickets and bid on the keyword bulls you would show your ads for running with the bulls, bulls memorabilia, how to fight a bull, etc. Some keywords can bring in many stray clicks that cost you money but offer little value.

Or, if you were that same ticket broker, but bid on [bulls tickets] but did not bid on other versions you might miss out on people searching for tickets to Chicago Bulls games.


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by Aaron Wall